The Client
Mpower, a startup emerged from its legacy parent company SoundOff Signal, specializes in durable, indestructible lighting for emergency vehicles, serving the industry for over 20 years.
As a distinct brand, mpower targets the competitive off-road lighting market with a B2B model, selling primarily to retailers.
Services
- Custom Website Design
- Wordpress CMS Development
- (SEO) Search Engine Optimization
- (PPC) Pay-per-Click Advertising
- Social Media Marketing
- Video Production
- Photography
The Challenge
Mpower sought to solidify its position in the off-road lighting industry and enhance brand visibility to reflect its market potential and high-quality products. The company recognized the need to rejuvenate their brand and develop a more engaging, user-friendly website that effectively addresses the needs and interests of both specific customer segments and the wider community of off-road enthusiasts.
The Solution
We undertook a comprehensive brand refresh and redesigned mpower's website to enhance usability and highlight their products effectively. The new site tells mpower's story and connects with the audience through a lifestyle approach, ensuring accessibility for retailers and providing a platform that supports their ongoing growth and industry presence.
