The Client
Mary Free Bed is a comprehensive rehabilitation hospital dedicated to restoring hope and freedom to patients recovering from physical injuries, disabilities, and chronic conditions. Based in Grand Rapids, Michigan, it is one of the largest independent rehabilitation hospitals in the United States. Mary Free Bed provides a wide range of rehabilitation services, including inpatient and outpatient care, specialized therapy programs, and advanced medical treatments, all tailored to meet the individual needs of each patient. Their mission centers on improving the lives of patients through innovative and personalized rehabilitation services, fostering independence and enhancing quality of life.
Services
- Custom Website Design
- Custom Website Development
- Custom Wordpress CMS
- (SEO) Search Engine Optimization
- (PPC) Pay-per-Click Advertising
The Challenge
Mary Free Bed aimed to enhance their digital presence to better connect with patients and caregivers, seeking to move their website from a proprietary CMS to a more flexible and expandable platform. They wanted a brand refresh that would reflect the warmth, vibrancy, and welcoming nature of their services. The existing website needed to be more user-friendly, with a focus on visuals rather than text, to accurately guide users through what they could expect from the Mary Free Bed experience.
The Solution
Over our seven-year partnership, we have supported Mary Free Bed's substantial growth by revitalizing their website to better align with their evolving needs. We developed a new website on a flexible custom Wordpress CMS framework, allowing for greater adaptability, ease of editing, and future growth. The redesign focused on highlighting engaging photographs and creating a welcoming, simple, and straightforward user journey, embodying the hospital's unique personality and supportive environment. This approach has supported Mary Free Bed's incredible growth and continues to evolve with their expansion, ensuring their digital presence truly represents the exceptional care and experiences they provide.
