The Client
Skytron, 50 years strong, is a leading provider of innovative medical equipment and solutions, specializing in surgical and infection prevention technologies.
They focus on delivering high-quality, efficient products designed to improve patient outcomes and operational efficiencies within healthcare facilities. Skytron offers a range of products including operating room integration systems, surgical tables, lighting, and infection prevention technology. They are committed to advancing healthcare through superior technology and continuous innovation, serving hospitals and medical facilities worldwide.
Services
- Custom Website Design
- Custom Website Development
- Custom Wordpress CMS
- (SEO) Search Engine Optimization
- (PPC) Pay-per-Click Advertising
- Google Ads
- Video Production
The Challenge
Skytron has experienced significant growth and evolution over the years, necessitating an enhanced digital strategy to effectively tell their story and cater to the diverse needs of their customers, sales team, vendors, and staff. Our long-standing partnership involved developing their main website, enhancing their online presence through SEO and PPC marketing, and creating various training, sales, and promotional materials. The challenge was maintaining their digital growth and meeting the increasing demands of a growing organization while highlighting their unique market position and product offerings.
The Solution
We crafted a website for Skytron that emphasizes the vast array of product offerings and complete room solutions, and the specialized care and innovation Skytron delivers to their customers. Designed for prospective customers to discover products and understand the unique benefits of partnering with Skytron, the site facilitates connections with global sales representatives, enhanced by a dynamic rep locator for full lead tracking visibility. Built with mobile responsiveness and SEO best practices in mind, the site supports Skytron's continuous growth and mission of innovation. Our ongoing journey with Skytron aims to nurture our collaborative relationship, adapt to technological shifts, and maintain their cutting-edge status in the medical equipment and technology sector.
