The Client
Driving Advocacy Awareness Through Targeted Marketing
Disability Rights Michigan (DRM) is a nonprofit organization dedicated to protecting and advocating for the rights of individuals with disabilities across Michigan. They empower people through education, outreach, and systemic advocacy to ensure equality.
Services
- (PPC) Pay-per-Click Advertising
- Social Media Advertising
- Google Ads
- Video Production
The Challenge
While DRM’s mission to serve Michigan’s disability community was well-defined, their ability to reach a broader audience was limited by a lack of dedicated resources for marketing strategy, execution, and optimization. They needed a partner who could step in to provide strategic collaboration, hands-on support, and expertise in PPC advertising.
Their existing marketing efforts required greater focus and integration to effectively reach and engage their target audience, ensuring critical resources were delivered to those who needed them most. Without a clear strategy and the right expertise to guide their efforts, they risked missing valuable opportunities to expand their reach and drive meaningful impact.
The Solution
We partnered with DRM to create a targeted marketing approach that amplified their reach and impact. By designing dedicated landing pages for key advocacy campaigns, we ensured resources were easily accessible and visually aligned with DRM’s updated branding.
We launched strategic social media advertising campaigns on platforms like Facebook and Instagram to raise awareness of critical advocacy topics and DRM’s services. Paired with Google SEM advertising, these efforts connected DRM with individuals actively searching for disability rights information.
As a result, DRM experienced significant improvements in their digital presence:
• Increased Visibility: Targeted ads and landing pages drove more traffic to their website, helping them reach more people in need.
• Higher Engagement: Social media campaigns increased interaction with their audience, building stronger connections within the community.
• Enhanced Impact: By connecting individuals with the right resources at the right time, DRM strengthened its role as a trusted advocate in Michigan’s disability community.
