The Client
MVP Sports Clubs leads Michigan's health and fitness industry with five top-tier facilities in West Michigan.
They offer a wide range of fitness programs, from the latest gym equipment and group classes to personal training and youth activities, catering to all ages and fitness levels. MVP is focused on creating a welcoming, inspiring, and inclusive space where everyone can access the support and resources they need for their health and wellness journey.
Services
- Custom Website Design
- Custom Website Development
- Custom Wordpress CMS
- (SEO) Search Engine Optimization
The Challenge
Before Kmotion, MVP Sports Clubs' website, was developed using a pre-made theme, which faced multiple challenges: updates were cumbersome, loading times were sluggish, and the backend was overloaded. Moreover, its corporate look did not reflect the dynamic, sporty vibe expected in the fitness industry, impacting the overall user experience and brand perception. Additionally, visitors found it difficult to navigate and switch between different locations, further complicating their interaction with the site.
The Solution
We completely overhauled MVP Sports Clubs' online presence by developing a new, custom-built website on WordPress, utilizing a modular design for improved flexibility and scalability. This fresh start eliminated previous issues with speed and updates, streamlined the backend, and created a more athletic, user-friendly experience that accurately reflects the brand’s identity. The redesign facilitates easier navigation between locations, aligning with the club’s growth and paving the way for future expansions and innovations.
